Charlie Conner

Technical Product Expert

Bridging Client Needs with Product Expertise and Driving Scalable Growth through Applied AI & Automation

About

Personal Background

Originally from Maryland, I graduated from Towson University in 2013 with a degree in Sports Management and Business, where I also played baseball. Since then, I’ve lived in Maryland, Florida, California, and now North Carolina — which has been great for experiencing different places, and terrible for staying in one time zone. My wife and I got married in California in 2023, and most of our time is spent outside doing something — golfing, surfing, snowboarding, fishing — or pretending we’re going to take it easy and then not doing that. We have two dogs, Bodie and Oakley, who we’ve always been completely obsessed with. We lost Oakley at the end of 2025, but he still manages to run the house. I’m a lifelong Washington, D.C. sports fan (so I’m used to emotional ups and downs), and I’ve also built up a sports memorabilia collection that started as a hobby and turned into something slightly more serious than I’d like to admit.

Professional Background

I started my career in the mortgage industry, working across multiple roles that gave me a strong foundation in operations, workflows, and how complex systems function under real-world constraints. I then moved into a bootstrapped SaaS MarTech startup focused on lead generation and distribution for performance marketing. As the platform grew, I worked closely with product and engineering to help design and scale core systems — focusing on how data flows, how leads are routed, and how the platform could support increasing complexity and client demand. I’m currently a Technical Account Manager at Invoca, where I partner with customers to implement scalable solutions and drive performance improvements. My work centers around bridging product capabilities and real-world use cases — leveraging data, system design, and emerging AI-driven features to help customers make better decisions and get more value from the platform.

Product strategy & systems designData modeling & analyticsSports betting & game frameworks

Career

Invoca

Invoca

2025 - Present

Pingtree

Pingtree

2022 - 2025

Better.com

Better.com

2020 - 2022

Technical Account Manager

Invoca2025 - Present

Work with customers to implement scalable solutions and optimize performance using AI-driven capabilities and data insights.

Technical Skillsets & Tools

<tools>
Technical / Dev
Postman
GitHub
VS Code
Cursor
Python
Zapier
BigQuery
Marketing & Analytics
GA4
Tableau
Looker
HotJar
Salesforce
HubSpot
Google Ads
Meta Ads
Testing & Wireframing
VWO
Google Tag Manager
Figma
Lucidchart
</tools>
<systems>
Agentic AI Workflow Design & Orchestration
Prompt Design & Iteration Systems
AI-Driven Automation
API Integrations & Webhook Systems
Conversion Rate Optimization (CRO)
Event Tracking & Data Pipelines
Attribution Modeling & Conversion Tracking
A/B & Multivariate Testing Frameworks
Lead Routing & Distribution Systems
</systems>
<skillsets>
Product Strategy & Development
Systems Thinking & Architecture
Data Modeling & Analysis
Go-to-Market Strategy
AI/ML Enablement & Automation Strategy
Performance Marketing & Optimization
Stakeholder Management
</skillsets>

Projects

Tee2Green

Tee2Green

A modular golf scoring and betting platform with structured gameplay, dynamic scoring systems and customer matchup fo

ReactTypeScriptSports BettingGolf
View Project →
ReviewReactor

ReviewReactor

ReviewReactor.io is the ultimate review management platform designed specifically for business owners who want to take control of their online reputation

AnalyticsSaaSData Modeling
SharkLine Sports [COMING SOON]

SharkLine Sports [COMING SOON]

[COMING SOON]

Sports BettingSports AnalyticsReportingData Modeling

Certifications & Learning

Google

Google Data Analytics Professional Certificate

Google2026

COMPLETE
View Credential →
Google

Google Ads | Measurement Certification

Google2025

COMPLETE
View Credential →
Google

Google Ads | Search Certification

Google2025

COMPLETE
View Credential →
udemy

The Complete SQL Bootcamp: From Zero to Hero

udemy2024

COMPLETE
View Credential →
Postman Academy

Postman API Fundamentals Expert

Postman Academy2025

COMPLETE
View Credential →
IBM

IBM AI Product Manager

IBM2026

IN PROGRESS
Vanderbilt Univeristy

Agentic AI and AI Agents: A Primer for Leaders

Vanderbilt Univeristy2026

IN PROGRESS
LangChain Academy

Introduction to Agent Observability & Observation

LangChain Academy2026

IN PROGRESS

Let’s Connect

Whether it’s product, sports, betting, or building something new — I’m always open to connecting and having a conversation.

© 2026 Charlie Conner